Irish sports broadcaster Setanta Sports has managed to sign up the soon-to-launch sports channels from UK telco BT, which will carry a huge range of premium sports programming including live coverage of the English Premiership.
The deal will see BT Sport 1, BT Sport 2 and ESPN become available to Setanta Sports subscribers on satellite in the Republic of Ireland, bringing an additional 38 Premiership matches, including 18 top pick games, to the broadcaster’s existing 33 games.
Other top sport added includes the FA Cup, Scottish Premier League, Bundesliga, Aviva Premiership and Ultimate Fighting Championship. This content will sit alongside Setanta’s existing portfolio of sport including Formula 1, Champions League, Europa League, NHL, NASCAR, League of Ireland and live horseracing.
Marc Watson, CEO of TV for BT added: “We are delighted that Setanta Sports will be distributing BT Sport in the Republic of Ireland. Ireland is a very important market for us and we are confident that Setanta can do a great job establishing the BT Sport brand with Irish sports fans.”
The new BT Sport channels will launch in all markets on August 1st.