Online payment specialist PayPal has partnered with US firm Delivery Agent to enable TV viewers to purchase goods and services being advertised on television using their mobile device or remote control.
Delivery Agent has developed proprietary technology which allows TV viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications.
Through its vast network of CE manufacturers, cable providers, satellite providers and telco companies, Delivery Agent offers PayPal retail partners the ability to reach 85mn, and engage consumers directly via their own advertising or via contextually relevant television programming.
Mark Wenger, director of connected devices and iTV at PayPal, said: “Our goal is to be at the forefront of all technological advances and to offer our consumers and retail partners as many purchasing options as possible. This relationship with Delivery Agent will offer our global community additional ways to interact and transact.”