Despite the first TV Everywhere services launching in the US over four years ago, friction between television networks and TV operators means that rollouts remain slow, with fewer than half of all pay-TV subscribers able to access leading networks on the move, according to The Diffusion Group.
Describing TV Everywhere as “arguably the best response” that pay-TV operators and networks have to the competitive threat posed by online video services, TDG analyst Bill Niemeyer said that rollout has nevertheless been disappointingly slow.
“Ironically, the delay is not due to technology but rather business friction between TV networks and operators – the two parties who stand to benefit the most from a timely TVE rollout,” added Niemeyer.
The analyst does however acknowledge that some networks have seized the TV Everywhere opportunity, pointing out that HBO offers its programming online to authenticated subscribers of all 15 of the country’s top 15 operators.
On the other hand, three of the top ten cable networks have yet to offer any type of TVE access to their subscribers, according to Niemeyer, who warned that the pay-TV industry needs to move immediately to conclude agreements and become fully engaged with online programming services.