Microsoft has signed an agreement with Time Warner Cable to bring up to 300 of the US cableco’s channels to Xbox 360 later this summer, with viewers able to control the experience with their voice via the Kinect peripheral.
The deal is the largest that Microsoft has signed to date with a TV operator for its Xbox platform, and involves a large number of popular channels including BBC World News, Bravo, Cartoon Network, CNN, Comedy Central and Food Network.
Blair Westlake, corporate vice president, Media & Entertainment Group at Microsoft, said: “Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We’re thrilled to offer TWC TV to US Xbox Live members and Time Warner Cable subscribers.”
This deal follows similar agreements with TV operators and broadcasters around the world, including Verizon, ESPN and HBO in the US alone.