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HbbTV gets worldwide push

The HbbTV Consortium, founded to drive development of the pan-European connected TV specification HbbTV, is planning to launch a strategic marketing campaign to promote the standard on a worldwide basis.

This marketing campaign will seek to accelerate worldwide deployment of the standard, and will be helmed by industry experts Kirk Edwardson and Régis Saint Girons, who were recently appointed co-chairs of the consortium’s marketing group.

The HbbTV consortium was formally established in 2010 and is made up of more than 60 TV broadcasters and consumer electronics companies, which have established HbbTV as an open and business-neutral technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband, in addition to enabling access to Internet-only services on connected TVs and set-top boxes.

The standard is already deployed in various European countries, with more than 2mn active HbbTV receivers in Germany and over half a million in France. Future HbbTV deployments have also been announced in Europe, Australia, Malaysia, and Vietnam.

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