The worldwide market for digital TV services will continue to see strong growth over the next few years and rise from 755mn households in 2012 to over 1bn sometime next year, with digital cable to remain the dominant platform, according to Strategy Analytics.
Taking a slightly longer view, the same report predicts that the worldwide DTV market will show a compound annual growth rate of 10% between 2012 and 2018, with digital satellite households (both pay and free) experiencing “significant” growth in several regions, as the total number of subscribers increases by 64% from 2012 to 2018.
“Even though many countries have completed their digital transitions, there is still a lot of room for growth in digital television globally,” said Jason Blackwell, Director, Service Provider Strategies (SPS) at Strategy Analytics.
“Perhaps surprisingly, one of the biggest growth rates over the next few years will be in digital terrestrial. Most countries will complete the digital transition by 2018 and pay digital terrestrial as well as free-to-air terrestrial services will benefit from these transitions.”
The research firm also predicts that digital pay-TV revenues will grow by a whopping 45% over the same six-year period, as they typically represent higher value to the operator than analogue services, with a higher base subscription fee as well as higher VOD sales.