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Cisco hits Indian pay-TV milestone

US firm Cisco now has digital pay-TV equipment and software in more than 30mn Indian homes, with the country now accounting for nearly a third of its subscriber homes in the Asia Pacific region.

The company has a leading share in the Indian conditional access and middleware markets, according to Media Partners Asia, thanks to contracts with leading DTH and cable operators such as Airtel Digital TV, DEN Networks and Tata Sky.

The research team at Informa Telecoms & Media (publisher of IP&TV News) currently predicts that the digitisation of India’s cable industry should initiate some significant merger activity, while the relaxation of foreign ownership legislation could accelerate the market’s development.

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