Cannes Lions: Shazam launches new TV metric

Media discovery specialist Shazam has introduced a new service exclusively for its TV advertiser customers which taps the real-time activity of its 90mn users in the US to work out where and when TV ads resonate best with consumers.

Unveiling the new service at the Cannes Lions festival in France yesterday, CEO Rich Riley said that the new Shazam Engagement Rate will enable brand marketers to measure the impact of their campaigns and optimise their ad spend in new ways, with insights available by show, type of show, channel, day of week, day-part mix and other key television planning dimensions.

The Shazam Engagement Rate – defined as the Shazam tag volume for each spot that airs divided by the Nielsen-licensed gross rating point for each of those airings – will initially be available to Shazam for TV advertisers in the US, although there may be plans to expand it to other markets in future.

Shazam’s newly-appointed chief product officer Daniel Danker, previously head of on-demand at the BBC, recently told IP&TV News that in his new role he will be seeking to answer “entirely new questions” around the TV experience – full details here.

Shazam’s Daniel Danker will be making his first US public speaking appearance at the TV:Xperience event taking place in New York City on July 15th-17th – for more information including the full speaker lineup, please click here.

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