UK telco BT has persuaded TV personalities Danny Baker and Danny Kelly to reform their on-off broadcasting partnership for a new live and interactive TV football show that will air on the upcoming BT Sport channels, due to launch this August.
Called ‘Baker and Kelly’s Vaguely Sporting Phone-Out’, the new show will run on Friday evenings for 40 weeks throughout the 2013-2014 season on BT Sport, with the first show to air on August 16th, the first day of the new English Premiership season.
Billed as a weekly hour of original unpredictable, football-themed entertainment with audience participation on phones, texts, email and social media, the show will be broadcast live from the BT Sport studios at the London Olympic park in Stratford.
The ‘two Dannys’ have previously worked together on football shows for various radio stations over the past 20 years, including BBC Radio5live.
Danny Kelly said: “Baker! Kelly! Back! Hurrah! Thrilled! Let torches be lit in the high places of the land and bunting be flown from every spire!
“Seriously, we’re delighted to have another crack at whatever it is that we do. Only BT Sport could combine the strategic vision, creative drive and financial muscle to make this happen. It’s even possible they won’t regret it.”
BT has spent enormous sums of money on acquiring coverage rights for its new sports channels – including GB£ 738mn (US$ 1.1bn) on football rights alone – and revealed last month that it will be offering the channels for free to its broadband customers, as it ramps up efforts to win over broadband and TV customers from main rival Sky.