Indian movie production company Eros International has signed a distribution deal with UK telco TalkTalk to bring Bollywood films to the latter’s YouView-based TV service.
Under the agreement, Eros International’s dedicated online service ErosNow.com will arrive on TalkTalk’s YouView boxes shortly, offering popular movies like ‘Chakravyuh’, ‘Dabangg’ and ‘Love Aaj Kal’ for GB£ 2 (US$ 3) per rental, or unlimited access for GB£ 5 per month.
Laurence Miall-d’Août, TalkTalk’s Director of TV, said: “ErosNow is the latest international content partner to join YouView from TalkTalk, and we have a lot more specialist channels coming on board. With 12,000 homes choosing TalkTalk TV every week, we are proud to be the fastest growing new TV service in Britain.”
To view our recent video interview with Laurence, please click here.