Asia now dominates IPTV globally

Despite IPTV gaining its first toeholds in Western Europe and North America over a decade ago, Asian telcos now account for around half of the world’s IPTV subscribers, according to SNL Kagan.

After analysing the world’s 20 largest IPTV providers (serving 83% of global IPTV households, or 57mn), the study found that China alone accounts for just over a third of the global total, thanks largely to the efforts of China Telecom and China Unicom.

World's top 5 IPTV operators by market share

China Telecom has nearly 5x the global market share of its peers

As the world’s second-largest market in terms of subscribers after China, France is home to four IPTV operators ranked among the global top 20. Of the fourteen operators not in France or China, five are located in Western Europe and five are in Asia.

Microsof Mediaroom remains the world’s most-deployed IPTV middleware, serving 16% of the world’s IPTV subscribers by the end of last year. Among the world’s top 20 IPTV providers, a total of seven decided to develop their own middleware in-house, according to SNL Kagan.

Local loyalties also appear to run high here: three-quarters of the world’s largest IPTV operators are reported to have partnered with middleware vendors from their home regions.

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