Amazon pulls LoveFilm out of Scandinavia

Online video service LoveFilm has confirmed that it is pulling out of Scandinavia within the next 30 days, and has already notified customers in Sweden, Denmark and Norway of the decision, along with staff at its regional offices in Sweden.

In an official statement the company said that it has finished negotiations with employment unions in Sweden, and will close down its offices there by August 11th. Operations in the UK and Germany are expected to continue as normal.

The service launched in Scandinavia in 2005 through its acquisition of a local offering called Boxman, which was rebranded in 2006. Amazon took a minority share in LoveFilm in 2008 and took total ownership of the service in 2011 for a reported GB£ 200mn (US$ 312mn).

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