YouTube to roll out subscription charges

Google plans to introduce subscription charges for some of YouTube’s premium video channels soon in order to finance a broader range of content on the site, according to reports in the Financial Times.

The reports add that the subscription service will enable people to build their own à la carte package of channels for as little as US$ 1.99 a month per channel, with up to 50 YouTube channels thought to be covered by the plans.

YouTube’s premium channel partners include music video service VEVO, gaming network Machinima, and new media company Maker Studios. The video sharing website made US$ 3bn in ad revenues in 2012.

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