The world’s two largest online video services – Netflix and YouTube – accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools.
The report, based on data from Sandvine’s global customer base, predicts that 2013 will be the year that long-form video moves onto mobile networks in many markets, as users become more comfortable with watching films and TV shows on their handheld devices.
Apple devices (including Macs, iOS devices and Apple TVs) are reported to represent a hefty 35% of all audio and video streaming on North American home networks.
Sandvine CEO Dave Caputo said: “Video continues to be the trend to watch as devices and tablets cater to higher definition content with larger screen sizes enabling the market for longer form video on mobile.
“World Cup 2014 next June will be the event that shapes the next evolution of streaming video, as we predict it will be the most streamed event to date.”