Worldwide IPTV subs up 36% in 2012

TV globe

Consumer demand for IPTV continues to soar

Demand for IPTV services picked up “significantly” last year, according to US research firm MRG, which estimates that the number of IPTV subscribers worldwide rose 36% in 2012 to reach 77mn, with strong growth in all geographic regions.

Overall, the number of pay-TV subscribers globally rose 8% to reach 800mn, with developing markets (and particularly Asia) helping to offset little or no growth in mature TV markets such as North America and Western Europe.

In the cable TV industry, the majority of global subscriber growth occurred in the Asia, led specifically by China, India and Vietnam, with the global number of cable TV subscriber households rising modestly to reach just over 520mn.

Global satellite TV service subscribers grew solidly in 2012, according to MRG, as demand for pay-TV satellite TV services in countries like Russia and India spiked. Total pay-TV satellite households now exceed 202mn, with an annual growth rate of 12%.

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