US firm Videology, a Baltimore-based provider of targeted advertising solutions, has completed a new round of funding worth US$ 60mn led by Catalyst Investors, and plans to use the cash to further develop its video technology platform and add new tools for media, mobile, and multi-channel video distributors.
Other participants in the Series D round of funding include existing investors Comcast Ventures, New Enterprise Associates (NEA) and Valhalla Partners, along with new investor Pinnacle Ventures.
Scott Ferber, chairman and CEO of Videology, said: “The greatest opportunity for growth is driven by the continued convergence of television with the Internet and mobile devices. Our technology bridges the traditional and digital worlds through a unified platform, enhancing the effectiveness of both.
“We will also continue to build on our advanced technology platform with the addition of next-generation tools for media, mobile, and multi-channel video distributors, further connecting the ecosystem.”
Videology was founded in 2007 and now operates in 12 countries around the world, running advertising campaigns for approximately 900 brands each year.