MOST POPULAR

News

Social TV users value information over community & games – Viacom

A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional, communal and playful – with functional information such as airing dates the most highly valued.

Viewers were found to engage in an average of ten TV-related activities on social media platforms on a weekly basis, including: interacting with friends and fans (72%); following/liking a TV show (57%); sharing or recommending (61%); watching full clips and trailers (61%); searching for info and show schedules (66%); and gaming or signing up for freebies (49%).

The multi-country study was conducted in the US, UK, Germany, Brazil and Russia, and found Brazilian viewers most likely to embrace TV-related social media activities, while those in Germany are the least likely to do so.

Colleen Fahey Rush, EVP and chief research officer at Viacom Media Networks, said: “Our objective with this research was not only to understand what drives our audiences to social media, but also to see how their social media activity impacts viewing behaviours. At Viacom, we’re focused on creating social experiences that continue the conversation off-screen and deepen the relationships between our fans and their favourite shows and characters.”

Tags: ,

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS