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Shazam’s Daniel Danker aims to simplify TV complexities

Daniel Danker, chief product officer at Shazam

Daniel Danker, chief product officer at Shazam

Daniel Danker, until recently the BBC’s general manager of on-demand, has revealed that in his new role as chief product officer at media discovery experts Shazam he will be aiming to answer “entirely new questions” around TV.

Danker, who will be making his first US public speaking appearance at the TV:Xperience event taking place in New York City on July 15th-17th, told IP&TV News that the TV industry is currently in the early days of working out how companion experiences can make TV better.

“There’s a lot of experimentation going on in terms of where people watch, what screen they watch on, who delivers their TV service, and so on,” said Danker. “This can be a very confusing time for a TV viewer, though I think in the end the consumer will be the biggest winner. More choice, more flexibility, better content, more connected with others. What’s not to like?”

In his recent interview, Danker also outlines his belief that adverts could eventually go from being most people’s least-favourite part of TV to potential enhancing the viewer experience – provided they are made more relevant and connect viewers with advertisers in more meaningful ways.

In his previous role at the BBC, Danker played a key role in developing the broadcaster’s massively popular iPlayer service. Speaking at the TV Connect event in London last March in one of his last appearances for the BBC, he warned delegates that connected TV was at serious risk of failing unless the industry starts working together to solve its present shortcomings.

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