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Russia’s IPTV penetration to double by 2017

The penetration of managed IPTV services in Russia is set to double over the next five years to reach 10%, as operators continue their roll-outs and more viewers become aware of it, according to local consultants J’Son & Partners.

The firm estimates that there were around 2.5mn IPTV subscribers in Russia by the end of 2012, with the telcos Rostelecom, VimpelCom and MTS accounting for the lion’s share (55%, 35% and 6% respectively).

There were an estimated 26.4mn broadband customers in Russia by the end of last year, and the report identifies limited broadband footprints as being one of IPTV’s biggest barriers to greater adoption, along with rising content prices.

The report estimates that there were nearly 32mn pay-TV subscribers in the country by the end of 2013, up 11% from one year earlier.

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