France Telecom decides future is brighter as Orange

France Telecom’s shareholders have approved changing the group’s name to Orange on July 1st of this year, with the company describing it as a “natural step” in its efforts to simplify and unify activities.

The French telecoms group started gradually simplifying its visual identity in 2006, and now uses the Orange brand for all of its commercial operations (fixed, mobile, TV and Internet) and corporate activities around the world.

France Telecom-Orange counts around 230mn customers worldwide, including 172mn mobile subs and 15mn broadband users, and posted revenues of €43.5bn for 2012.

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