US firm Elemental Technologies, a provider of video solutions for multiscreen content delivery, has created an over-the-top TV channel for Oregon-based Canby Telecom to deliver local broadcast channels to its subscribers via Roku media streaming devices.
The Canby channel on Roku expands the operator’s existing triple-play service offering with a select package of eight live local broadcast channels, video-on-demand from local channel CTV5, and other video applications.
The channels are being packaged into an authenticated channel on the Roku platform called EZVideo, which will then delivered by Canby over a secure broadband connection to its subscribers who have Roku players from June of this year.
Dan Marshall, senior vice president of worldwide sales and service for Elemental, said: “Canby Telcom is investing in the future of video delivery with its authenticated offering on Roku. With a focused offering of ‘must-have’ channels delivered to Roku players, Canby is showing operators nationwide the technical and regulatory feasibility of a unique à la carte video offering.”
Roku’s Scott Rosenberg, vice-president of business development, content and services, spoke recently to IP&TV News about the company’s priorities when developing its new Roku 3 device, and the limitations of current smart TVs – full interview here.