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Eastern Europe the battleground for IPTV’s major changes

Despite a slow start, Eastern Europe is now playing host to many of the IPTV industry’s biggest changes, according to US research firm MRG, which adds that Microsoft again leads two market categories globally.

Norm Bogen, VP of research at MRG, said: “Many of the changes in the IPTV realm are happening in Eastern Europe, as that region continues to grow and regional vendors benefit ‒ thus the appearance of SmartLabs in the #1 spots for VOD, set-tops and middleware.”

Bogen adds that Microsoft continues to excel in North America, taking the top spots in VOD and content protection due to its relationship with AT&T, and also leads in VOD for Western Europe, where it has large IPTV providers as customers.

The picture in Asia has changed slightly since MRG last IPTV market leaders report, issued at the end of 2012: Korean firm CASTIS has taken the lead in terms of VOD solutions, while French company Anevia leads VOD in the Middle East & Africa region for the first time.

We spoke recently to Norm Bogen, VP of research at MRG, about his expectations for multiscreen TV, including the eventual arrival of an IP plus unicast world – full details here.

Norm will be charing Day 1 of the TV:Xperience event taking place in New York City on July 15th-17th. For more information and to register, please visit www.tvxperienceevent.com.

 

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