Just over half (56%) of all US broadband households have at least one TV connected to the Internet – either directly via smart TVs or indirectly via devices like game consoles – according to US research firm The Diffusion Group.
The report finds that the average number of net-connected TVs per home is rising, with nearly a quarter of US broadband households now having two or more net-connected TVs in their dwelling, suggesting that they are moving beyond the living room and into bedrooms.
Michael Greeson, founding partner of The Diffusion Group, said: “Whether your goal is delivering OTT services to the TV, or expanding the level of control pay-TV subscribers enjoy, the reality that six in ten broadband households use a connected TV is encouraging news.”
Among US broadband households, the study found that penetration of Smart TVs doubled in the last year from 12% to 25%, with around two-thirds of them currently connected to the Internet.
There was also some good news for games console manufacturers: nearly a quarter of net-connected game console time is spent viewing video, with Sony PS3 owners spending 29% of their console time watching Internet video.