UPDATED: UK telco BT has revealed that the new BT Sport channels it is launching shortly will be free for all BT broadband customers, and cost GB£ 12 (US$ 18) per month for Sky customers.
Unveiling the two BT Sport channels today (May 9th) at the London 2012 Olympic park in Stratford where they will be based, BT also revealed plans to launch a mobile app that will give customers on-the-go access to the channels.
The telco has revised its broadband prices to encourage take-up: its super-fast ‘Infinity’ broadband service now costs GB£ 15 per month, and a regular connection costs GB£ 10 per month. High-definition access to the channels will cost GB£ 3 per month.
BT Sport has just signed a five-year carriage deal with MotoGP, starting 2014, in addition to the wide range of Premier League football games, Aviva Premiership rugby, women’s tennis, European football and UFC action that has already been announced for the channels.
Describing the launch of BT Sport as an “important moment” for the UK TV market, Gavin Patterson, BT Retail chief executive said: “We will shake up the market which is great news for sports fans whether their passion is football, rugby or any of the other sports we will be showing. Fans will hopefully be cheering across the UK at the prospect of watching their favourite teams for free.”