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BSkyB helps raise extra $60mn for Roku

US firm Roku, a provider of popular media streaming devices, has closed a new round of funding worth US$ 60mn, led by an unnamed institutional investor and shared by existing investor BSkyB.

Other investors include US media company Hearst, and existing investor News Corporation. BSkyB has already invested US$ 12mn dollars in Roku, in exchange for the option to rebrand and distribute Roku devices in the future, which would fit nicely with its existing over-the-top (OTT) video services ‘Now TV’ and ‘Sky Go’.

Describing the new round of funding as a “tremendous endorsement” of Roku’s potential, CEO Anthony Wood said: “BSkyB and News Corporation are exceptional partners and we look forward to deepening our relationship with Hearst in the months to come.”

The new investment is expected to fuel Roku’s growth, which has accelerated in the last year since the launch of its Roku 3 device. The company is also extending its streaming platform by working with other consumer electronics brands.

For our recent interview with Scott Rosenberg, vice-president of business development, content and services at Roku, please click here.

Scott will be speaking at the TV:Xperience event taking place in New York City on July 15th-17th. For more information and to register, please visit www.tvxperienceevent.com.

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