UPDATED: US telco AT&T has launched a new version of its On Demand storefront for customers of its IPTV service ‘U-verse’ in a number of markets across the country, and plans to introduce an advanced recommendation engine at some point in the future.
The new U-verse On Demand storefront features a new user interface with more intuitive navigation, poster art to help users find what they want faster, new advanced search tools, a section called ‘My Videos’ which lets users keep track of current rentals, a section called ‘My Queue’ which lets users save search results, and ‘My Offers’, which provides easy access to discounts and free offers.
More enhancements are already planned, including an advanced recommendation engine to help customers find the content they want to watch. The new storefront will be launching in more markets on an ongoing basis throughout the year.
AT&T revealed last month that it enjoyed its best quarter for IPTV net adds in two years during the three months to March 2013, adding 232k subscribers in the period to reach a total of 4.8mn.