Controversial US TV service Aereo, which streams free-to-air (FTA) programming over the Internet for a small fee, has ditched its daily and annual plans as part of efforts to simplify its proposition ahead of a launch in Boston this week.
The service now has two pricing plans: for US$ 8 per month customers can access around 28 FTA channels on any connected device, with 20 hours of cloud DVR storage included, and for an extra US$ 4 per month they can receive 60 hours of DVR storage.
All new customers will also receive their first month of membership for free, starting May 15th – the same date that the service plans to launch in the Boston metropolitan area. The service is currently limited to New York City, where it launched in February 2012.
“We looked at our data and it was clear, consumers want a more simple approach to pricing,” said Aereo CEO and Founder Chet Kanojia. “With our new pricing structure, consumers begin with one base plan and then have the ability to upgrade their membership to triple their DVR storage capacity.”
Barry Diller, the billionaire businessman behind Aereo, has already indicated that he plans to bring the service beyond its New York City confines to another 22 cities nationwide.
Meanwhile, Disney-owned TV network ABC, which is one of the litigants suing Aereo for breach of copyright, indicated earlier today that it is adding live streaming capabilities to its WATCH ABC app for mobile devices this week – more details here.