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NAB: Warner Bros. picks Elemental for new content workflow system

US firm Elemental Technologies, a provider of video solutions for multiscreen content delivery, has won a contract with Hollywood studio Warner Bros. to enhance its Emmy Award-winning Digital End-to-End (DETE) content workflow and distribution system.

The deployment of Elemental Server video processing systems is expected to increase studio production capacity and time to market, and will be used to transcode and transform material to digital video formats ranging from mezzanine-quality files to web proxy files for remote viewing and editing.

Vicky Colf, senior vice president of digital solutions and services at Warner Bros. Technical Operations said: “The ability to increase the velocity of content distribution across multiple platforms is vital to our business and technology from Elemental is a key enabler.”

Warner Bros. Technical Operations developed the DETE system to enable automated and faster content delivery, more consistent video quality and greater efficiency for its customers. The company also uses Elemental Server to support efficient MPEG-2 and H.264-based digital media workflows.

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