The Portuguese division of telecoms giant Vodafone has started offering cloud hosting services from the TV screen, giving its IPTV customers access to their personal photos, videos, music, documents and other digital content.
The Cloud Vodafone on TV application is free and is available via the television’s StartApps menu, using the blue button on the remote control, offering 20 GB of free hosting with the opportunity to increase it up to 100 GB.
The cloud hosting service was launched in December 2011 is now available on all major connected platforms: smartphones (Android and iPone), tablets (Android and iPad), PC, Mac and TV.
Vodafone Portugal launched its IPTV service in July 2009 but has so far failed to make a big dent on the local pay-TV market: recent figures from regulator Anacom indicated that the country had 587,000 IPTV subscribers by the end of last year, served by five operators: PT Comunicações, Optimus, Vodafone Portugal, AR Telecom and IPTV Telecom.
The analysts’ view at Informa Telecoms & Media (publisher of IP&TV News) is that IPTV subscriber numbers will continue to grow in Portugal in the near term, but the main focus of competition will be on triple-play bundles.