Ultra-exclusive alternative to Netflix launches in California

With over-the-top services all the rage, it was only a matter of time before someone decided to attack the very top end of the market, and that day is now here – US company Prima Cinema is offering a new service that allows the super-rich to stream the very latest Hollywood cinema releases in the comfort of their own homes.

Jason Pang, founder & CEO of Prima Cinema

Jason Pang, founder & CEO of Prima Cinema

Prima Cinema has partnered with Universal Pictures to bring the studio’s latest offerings to its customers, charging them US$ 35,000 for a dedicated box designed in California by BMW DesignWorksUSA that features built-in support for 3D, lossless audio, storage space for up to 50 full-length films and a biometric reader.

Movies are delivered over the open Internet, with each viewing costing an eye-watering US$ 500. Clients must limit their home cinema capacity to 25 seats, and Prima Cinema recommends a minimum connection speed of 10 Mbps for the service to work properly.

The company was founded by Jason Pang, whose previously roles included Worldwide Sr. Director of Global Accounts at DivX, leading global licensing agreements with Philips Electronics, Sony, Samsung, LG, and Pioneer to ship DivX technology in DVD players sold worldwide.

The service is currently being rolled out in southern California, New York and Florida, and the Hollywood Reporter states that Pang is aiming to reach 1,000 clients by the end of this year, relying on word-of-mouth rather than advertising to drive demand.

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