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Tesco brings BBC programming to Clubcard TV

UK supermarket Tesco has secured a wide range of popular cookery, comedy and drama programmes for its new over-the-top (OTT) video service Clubcard TV following a deal with BBC Worldwide.

The agreement will see hours of BBC Worldwide content made available to its 16mn Clubcard members via the ad-supported service, which launched last month.

Clubcard TV was developed by the team behind the popular online video service Blinkbox (acquired by Tesco in 2011), and offers thousands of TV episodes and movies following deals with Aardman, Endemol and Warner Bros.

In a first for the UK, Tesco has confirmed that Clubcard TV will soon start targeting ads to viewers based on their purchasing history in bricks-and-mortar stores, with the first advertising partners to include Kellogg’s, Colgate, J&J and Danone.

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