UK telco BT has awarded a multi-year deal to media asset management specialists Red Bee Media to provide playout, channel and media management services for its upcoming BT Sports channels.
The channels, which will be available 24 hours a day in HD and SD, are slated to launch this summer and will be available across the UK via various platforms including satellite, fibre broadband and pubs/clubs.
Red Bee Media has already been commissioned by BT to help design the new BT Sport logo and identity, unveiled last February and which will feature in all BT Sport marketing materials, on air and across social media.
Grant Best, senior channel executive producer of BT Sport, said: “It’s vitally important that we have complete confidence in our ability to deliver the amazing live sports coverage we’ll be offering to customers of BT Sport.
“We chose Red Bee Media because of its impressive expertise in supporting this type of live event broadcasting. We are happy to extend our relationship with Red Bee Media, having already chosen them to help us with the design the BT Sport logo.”
BT Sport has a three-year deal with the English Premier League to show 38 live football games a season, as well as 69 live Aviva Premiership rugby union games.