NAB: Zeebox and Vizrt help broadcasters integrate audience reactions

UK firm Zeebox, one of the rising stars of the world of Social TV, has formed a partnership with Norwegian company Vizrt to help broadcasters and programme makers integrate second-screen experiences into live TV shows.

Vizrt, which provides asset management tools for the broadcast industry, is providing its Social TV solution to bring in user-generated content from Zeebox such as social media interaction, enabling media houses to add new content to their broadcasts such as polls, votes, audience metrics and other real-time audience participation.

“Our integration with Zeebox places the social interaction between the media house and the viewer directly in the hands of the viewers at home in a controlled workflow,” said Håvard Myklebust, Executive VP Products and Marketing.

“With the additional integration to the Vizrt Online Suite, broadcasters have a powerful tool to maintain their content on every platform while giving the end user the best possible user experience supported by a cost-effective workflow which makes 2 screen production affordable.”

Zeebox is available on iOS and Android devices, and on PCs and Macs. It provides users with a more social, interactive experience when watching live TV by combining a powerful “Zeetags” engine which generates clickable tags based on names, subjects and products mentioned during a TV show, live chat with friends, an overview of social media activity around the programme, and access to additional information.

Founded by former EMI executive Ernesto Schmitt and former BBC iPlayer CTO Anthony Rose in 2011, the startup has already received strategic investments from UK broadcaster BSkyB and met with considerable success in its home market, racking up 1mn downloads already (although no figures are available for actual usage).

Editor’s view: This is an exciting new partnership for Zeebox – by offering to do some of the heavy lifting for broadcasters and help them to integrate audience metrics, reactions and other content into a broadcast stream, the company just made itself much more relevant to broadcasters.

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