Swedish telecoms equipment vendor Ericsson plans to launch a new video compression platform powered by its first self-developed video processing chip at the NAB 2013 show which starts in Las Vegas later this week.
With an eye to the ever-increasing amounts of content being made available on more video-enabled devices than ever before, the company hopes that by developing its own programmable video chip for the new AVP 4000 vide compression platform, it will be able deliver more control and better performance to its operator and broadcaster customers.
Dr. Giles Wilson, Head of TV Compression Business at Ericsson, said: “This programmable chip gives us the performance and the control necessary to develop and implement the algorithms required to achieve the highest bandwidth efficiency across all delivery networks.
“Developing our own chip is the next logical step and came as a result of technology advances that allow us to package our algorithms into silicon and the opportunity we have to leverage Ericsson’s deep experience of chip development.”
Canadian telco Telus has already been confirmed as one of the first customers to trial the new AVP 4000 platform, as it seeks to build a “TV platform for the future” and enhance customers’ experience, with better picture quality and improved services – more details here.
Ericsson will also be launching a number of other significant TV-related products at this year’s NAB, including an LTE Broadcast platform for delivering video over the latest mobile networks, the new Ericsson Media Delivery Network, and its new High Efficiency Video Coder (HEVC) platform for the delivery of linear TV over mobile networks.