Ericsson has unveiled its new Broadcast Services division ahead of the NAB 2013 show which starts in Las Vegas later this week.
The new business unit builds on Ericsson’s €19mn acquisition of Technicolor’s Broadcast Services division back in July 2012, and is intended to help broadcasters and content owners address the challenges they increasingly face in a multi-screen world.
The Swedish firm added that it will combine the expertise acquired through the Technicolor purchase with its own global services expertise, and offer broadcasters the opportunity to outsource their technical and operation management requirements.
Thorsten Sauer, Head of Broadcast Services at Ericsson, said: “While the TV and media domain is becoming increasingly competitive, with a proliferation of new players and platforms, it is existing broadcasters that are in pole position to build on their brand profile and viewer loyalty to take the lead in the next generation of TV anywhere.”
Adding that while these broadcasters are leaders in content, they face the challenge of adapting to a fast-changing technological landscape and evolving viewer behaviour, Sauer asserted that many broadcasters “do not have the time, the scale or the infrastructure to adapt effectively to today’s technical challenges such as media asset management, multi-platform multi-screen delivery, archiving and disaster recovery”.
Ericsson recently completed a round of redundancies in its home market first announced in November last year, with 1,399 positions cut at nine of Ericsson’s Swedish sites (the majority in the Networks part of the business and in Stockholm), resulting in 919 employees losing their jobs.
Not that Ericsson is getting smaller however – CEO Hans Vestberg told our sister publication Telecoms.com at Mobile World Congress earlier this year that the firm has in-sourced 20,000 employees over the last five years through managed services deals with operators that “almost always” involve the transfer of staff.