Digital TV penetration is about to rocket in Latin America from less than a third of homes at end-2012 to more than four in five (84%) by 2018, according to a new report from Digital TV Research.
Much of this growth is expected to be delivered by satellite TV, especially lower-cost and prepaid packages, with nearly 19mn pay DTH households to be added between 2012 and 2018.
Cable operators have been slow to react to the benefits of digital TV and bundles, but this attitude is beginning is change, according to Simon Murray, author of the report, who predicts that 14mn digital cable customers will be added in the region over the next six years.
IPTV subscribers are expected to soar from less than 1mn in 2012 to nearly 6mn by 2018 – although this will remain a minority platform in the region compared to DTH, cable and DTT.
Brazil, Mexico and Argentina continue to dominate the region, with Brazil alone expected to add 43mn digital TV households between 2012 and 2018, while Mexico will contribute an extra 15mn.
However, digital TV households will also increase rapidly in the other 16 countries covered in this report – collectively adding 24mn digital homes between 2012 and 2018.