Informa: 3DTV in 112mn homes by end-2017

The market for 3DTV programming will remain immature by 2017 but still retains some growth prospects, according to new figures from Informa Telecoms & Media (publisher of IP&TV News).

Opportunities for growth are expected as equipment prices continue to fall and a few key industry players still back the technology, giving hope that it might yet move into the mainstream.

As a result there are expected to be 112mn homes watching 3D shows by the end of 2017, representing less than 8% of the world’s TV households, and less than a third of the 408mn homes that will have 3D capability.

3D content remains scarce, and Informa predicts that in order to move into the mainstream, its backers will have to deliver compelling content combined with a high-quality viewing experience.

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