The world’s biggest social media network has chosen US firm Rovi to provide an expansive set of information on movies, TV shows and celebrities that will enable developers to create apps that improve the social TV experience for viewers.
Facebook’s manager of platform partnerships Ime Archibong said that the company expects social interaction with movies, TV shows and video entertainment to grow “immensely” over the next couple of years.
As a result, the company has opted to integrate the Rovi Video database with Facebook platform in order to help third-party developers build new services.
The deal also means that Rovi will be able to enhance its current social media products by extending its mapping of Rovi IDs to an expansive set of Facebook page IDs.
Rovi Video, a subset of Rovi’s entertainment database, includes descriptive information on over 4mn TV shows, movies and sporting events that range from classics to new favourites.