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Digital Home provides essential tips and tricks on ‘Go-to-Market’ strategies for Multi-Play Connected Home

Digital Home World Summit

With multiscreen services taking centre stage in most western European households (Pay-TV subscribers gaining access to multiscreen services increased by more than 80% over the past year*), operators are looking for additional ways to increase ARPUs and reduce customer churn. Some of the Multi-Play services that were introduced were subject to fast adoption rates by consumers. Telecom and cable operators must now look to new strategies to turn their attention from customer retention to monetisation.

With this in mind, Digital Home World Summit will address these key issues, focussing on which key players are getting it right and those getting it wrong, selling phone services vs. selling ‘value-add’ services and assessing smart home services as standalone business models; attendees can utilise this to improve and enhance their own commercial activities and achieve competitive advantage.

These exclusive discussions will be hosted by industry leading figures including the likes of Marianne Tamborini, CMO Smart Home Product, Swisscom, Alvaro Gallardo, Director Smart Home Services & Assistance at Home, Orange France and Marco Romero, Global Head, Product Marketing, M2M at Telefonica.

For more information and to view the full programme visit www.digitalhomeworldsummit.com

Digital Home World Summit
Dates: 18 – 19th June 2013
Venue: Hilton Paddington

*Source: Parks Associates

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