Cisco has added live TV and mobile video capabilities to its Cisco Videoscape architecture by integrating a video delivery platform from Indian firm Apalya Technologies.
Apalya delivers managed video streaming services to telecom operators, handset manufacturers and content owners, and has a customer base of more than 15mn users for its bouquet of over 200 linear channels, which include coverage of the massively popular IPL cricket series.
Apalya’s video delivery platform is already based on the Videoscape architecture, and optimises content for viewing on all screens, integrating it with content from mobile operators, content owners and mobile advertisers, and creating new revenue streams across the new media value chain.
Vish Iyer, director, SP Video Architecture, Asia Pacific, Japan and Greater China at Cisco, said: “With capabilities across cloud, networks and clients, the integrated Cisco Videoscape and Apalya solution will enable MSOs to efficiently manage over-the-top content by taking advantage of their existing one/two way HFC infrastructure to deliver an improved video-on-demand services to consumers.”
Cisco has also committed to investing an undisclosed amount in Apalya Technologies.