Canada’s Telus upgrades TV with Ericsson encoders

While last week’s headlines were dominated by rumours that Ericsson plans to buy Microsoft’s IPTV business, the Swedish vendor sealed a significant order for its video compression solutions with Canadian telco Telus.

The telecoms operator has chosen Ericsson’s MPEG-4 AVC HD compression solution to improve the picture quality and experience of its IPTV service ‘Optik TV’, which offers more than 600 linear channels (including 145 in HD) and a large video-on-demand library, pay-per-view live sports and movies, and premium sports packages.

“Video is such an important part of the at-home and on-the-go entertainment experience and today’s consumers demand more and more content at the highest possible quality,” said Ibrahim Gedeon, Chief Technology Officer at Telus.

“We need technologies that allow us to exceed customer expectations for HD quality on an expansive selection of channels while staying ahead of the tremendous growth as we build out and enhance our network infrastructure.”

Telus saw its pay-TV subscriber base (served by DTH and IPTV) swell by 33% in 2012, reaching a total of 678,000, although lower gross additions in the fourth quarter were only partially offset by a “significant” annual improvement in churn.

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