US firm Brightcove, a provider of cloud content services, has expanded its support for TV Everywhere (TVE) authentication by adding both Adobe Pass and Akamai’s Sola Vision Identity Services, making it easier for TV operators and broadcasters to deliver cross-device, authenticated video experiences.
Web-based TV Everywhere authentication against Adobe Pass or Akamai Sola Vision Identity Services is available today with Brightcove Video Cloud, and additional integration into Brightcove’s native player software development kits (SDKs) for iOS and Android is planned for later this year.
Describing TV Everywhere as a “major priority” for broadcasters looking to grow their audience and introduce new revenue opportunities, Phil Costa, director of product management at Brightcove, commented: “To truly succeed with TVE initiatives, these organisations must have a comprehensive solution that supports not only authentication, but also DRM and advertising integrations that work across every screen.”
Adobe Pass and Akamai Sola Vision Identity Services can validate viewer authentication across numerous platforms, allowing content subscribers to access programming on desktop PCs, smartphones, tablets and connected TVs. In addition, both solutions conduct unique device identification, alleviating credential-sharing issues.