US television network BBC America has signed a deal with Twitter to become the first media company offering in-tweet branded videos synced to an entertainment TV series.
The announcement was made via BBC America’s Twitter feed:
— BBC AMERICA (@BBCAMERICA) April 18, 2013
Twitter has already partnered with some major companies (including Turner Broadcasting and ESPN) to deliver video clips as part of their Twitter feed then split ad revenues with the networks, although this has so far been limited to sporting events.
The microblogging service acquired Bluefin Labs, a US provider of social TV analytics technology, last February as part of its efforts to “create innovative new ad products and consumer experiences in the intersection of Twitter and TV”.
More details to follow.