Telefónica Digital, the innovation arm of Spanish telecoms giant Telefónica, has selected end-to-end video monitoring from Canada’s Mariner Partners for its new Global Video Platform (GVP), which is already delivering both managed pay-TV and over-the-top (OTT) TV in Brazil.
Mariner’s xVu video monitoring solution harvests data from multiple sources to build a real-time view of the video performance associated with consumer devices, households, neighbourhoods, networks, and content sources, allowing for quick identification and localisation of issues affecting customers.
“Our objective is to deliver reliable, high-quality video services to a growing number of screens and devices, which requires consistent, end-to-end monitoring across all GVP services,” said Luis Velo, Head of Media Services at Telefónica Digital.
“We chose Mariner xVu real-time IP video analytics software based on its unique ability to identify network and content issues affecting multiple consumers, as well as provide in-home and neighborhood status for individual consumers.”
The Global Video Platform is based on Microsoft’s Mediaroom middleware and OTT Networks’ MiB technology, and offers two types of service: managed pay-TV (delivered via IPTV or satellite hybrid TV), and a pure over-the-top (OTT) service commercially named ‘PLAY’.
Both these services have already been launched in Brazil and will be implemented in European and Latin American countries in which Telefónica is active in the coming years.
Mariner xVu and Telefónica Digital are both finalists in the TV Connect Industry Awards 2013 – more details here.