UK satellite broadcaster Sky has added the hugely popular Sky Sports channels to its over-the-top (OTT) platform ‘NOW TV’, freeing the channels up to a much bigger audience – but at the steep price point of GB£ 10 (US$ 15) per day.
2013 is shaping up to be Sky Sports’ biggest year yet, with two back-to-back Ashes test cricket series, three of golf’s four Majors, exclusive ATP tennis, all 19 Grands Prix from the Formula 1 motor racing season, exclusive coverage of the British & Irish Lions 2013 tour, plus live coverage of the 2013/14 Barclays Premier League and UEFA Champions League.
With such a strong content offering, Sky appears to be gambling that many UK viewers who have not yet taken a Sky TV subscription will be willing to pay GB£ 10 for all-you-can-eat access to its six sports channels in a 24-hour period.
Simon Creasey, Director of NOW TV, comments: “The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button.
“So whether it’s a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices. And because you can start streaming in an instant, it’s perfect for those people who want the flexibility to dip in and dip out.”
NOW TV was launched in 2012 and offers online streaming of key Sky content on a range of connected devices including games consoles, PCs, tablets, smartphones and YouView boxes. While Sky Movies is currently the only other content available on the service, the broadcaster has indicated that it wants to deliver more channels on the service in future.