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Portugal Telecom sees pay-TV provide nearly half of all new subs

Portugal’s dominant telco continued to attract new subscribers for its pay-TV service ‘Meo’ (delivered via IPTV and satellite) in 2012, adding 21,000 subscribers over the course of the year to reach a total of 1.135mn.

These new signups accounted for a little under half of all retail net additions (51,000), with fixed residential broadband providing a further 20,000 of the additions, reaching a total of 1.015mn broadband customers by the end of the year, aided by continued growth in sales of triple-play bundles.

Portugal Telecom adds that the continued and sustainable growth of pay-TV and fixed broadband in the residential segment is “even more noteworthy taking into consideration the backdrop of difficult economic environment and the already high penetration of pay-TV”.

The telco launched eight new interactive red button applications for linear channels in 2012, including for one of the most successful youth TV series in Portugal, ‘Morangos com Açucar’, and another for news channel SIC Notícias, developed in partnership with Portuguese media group Impresa.

Total revenues across all operations and markets rose 7.4% to reach €6.6bn, while net profits fell 32% to reach €230mn.

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