French telco Orange is to deliver high-definition video encoded in the new High Efficiency Video Codec (HEVC) standard to certain models of new Samsung TVs.
Orange has played a key role in development of the HEVC standard, which looks set to transform HD video delivery in future as it promises to halve current bandwidth demands.
This partnership with Samsung illustrates Orange’s strategy of offering HD video to as broad an audience as possible by using the HEVC standard with connected televisions, and making Orange’s set-top boxes HEVC-compatible in the future.
Thierry Souche, Senior Vice President of Orange Labs Products and Services said: “Orange is one of the only operators worldwide to be involved in developing new video standards like HEVC.
“This partnership illustrates our support to disruptive technologies, our researchers’ involvement in standardisation organisations and our commitment to accelerating the industry adoption of HEVC.”
The Orange HEVC-enabled VOD service is expected to become available on Samsung’s Series 7, 8 and 9 TVs from March of this year.