The ability to hook up a new television to the Internet has usurped 3D capabilities in terms of must-have features for US consumers, according to new research by research firm IHS.
The study, which polled 658 US television owners last year, found that among consumers planning to purchase a television in the 12 months to June 2013, 30% said they would buy an Internet-connected set, compared to only 18% who said they wanted a 3D-capable model.
“Features most commonly found on high-end TV models and bigger screen-size sets, like 3D and Internet-connectivity, are becoming more important to US consumers,” said Veronica Thayer, TV systems analyst at IHS. “But the appeal of 3D TV remains far lower than that of Internet-enabled sets—often marketed as smart TVs.”
In terms of display technology, LED TVs are attracting the most consumer attention, due largely to targeted ad campaigns that highlight their thinner bezels, brighter screens and more vivid colours, with 30% of US consumers who recently purchased a television saying that LED TV proved to be a main purchase driver.
As a result, LED TV shipments in the US accounted for nearly half of all TV units sold in the country in 2012, surpassing those of CCFL-backlit LCD TVs for the first time.
However, size and price continued to be the biggest factors driving television purchases among US consumers, with around half of respondents naming one or both of these factors as a key part of their buying decision.