Philip O’Ferrall, SVP Digital at Viacom International Media Networks (VIMN), on his pet hates in the connected entertainment industry, the gadgets he could not live without, and the tech predictions he finds funniest in hindsight.
Phillip will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit www.tvconnectevent.com
Hi Philip – first up, what excites you most in your role as SVP Digital at VIMN?
The perpetual change that we navigate and draw inspiration from on a daily basis.
Our audience is already living the future, so we have to make sure we are too.
What are your pet hates about the connected entertainment industry?
Measurement is far from where it needs to be. We need a system that recognises that viewing habits have changed and that content watched outside of real time still counts.
We also spend too much time talking about technology; it enables our viewing rather than defines it. The real hero is content, and the immersive, living media experience it delivers for viewers.
What gadgets or apps could you not live without?
I am still addicted to Facebook, so my Facebook app is at the top of my list. I also couldn’t be without my iPhone, iPad, BlackBerry (for work) and the Sky app.
What tech prediction do you find funniest in hindsight?
Microsoft’s CEO Steve Ballmer’s prediction that the iPhone would never take off. Bill Gates’ theory in 2002 that tablets would be the most popular form of PC in the US by 2007, however, was brilliantly ahead of its time.