Korean telco LG U+ has started offering so-called ‘Full HD’ broadcasts – i.e. linear channels delivered in 1080p resolution, as opposed to the lower-quality 1080i, according to local reports.
Online news source WhoWired reports that the telco is using proprietary Motion Adaptive Advanced De-interlacing (MAAD) technology to convert interlaced broadcast signals into progressive scanning formats, effectively doubling the picture quality.
LG U+ is initially offering 32 channels in full HD quality, including five terrestrial broadcasting channels and cable channels of movies, sports, documentaries, and entertainment.
The company does however plan to be able to offer a total of 50 channels next month or 70 channels by the end of this year, according to the reports.
LG U+ has also reportedly received approval from Korea’s Telecommunications Technology Association (TTA) for its two IPTV apps for 2012 Smart TVs from LG and Samsung – more details from Korea IT Times here.